Over a hundred thousand sign petition against Disney’s Merida Makeover

On May 14, 2013 · 1 Comments

To celebrate Merida of the Pixar film Brave “officially” joining the Disney Princess line, Disney released some new illustrations of her. In the new illustrations, Merida is even thinner than her already-thin movie version (as Alyssa put it, “what appears to be rib-removal surgery”); her dress has been redesigned into an off-the-shoulder number; she has much thicker eyelashes (and in general, her face seems much more stereotypically feminine); her hair has been changed from out-of-control curls to waves; and her attitude is much, well, flirtier.

I’m not sure that Disney’s Merida makeover represents a conscious strategy on their part. At the, er, official coronation ceremony at Disneyworld, Merida’s appearance seemed modeled on the movie version, not on the new illustrations. (See this photo, for instance – note the covered shoulders, and curly wig.) Nor did Disney seem to shy away from Merida’s tomboy aspects – she made her entrance on horseback, and finished the ceremony by posing with her bow and arrow.

But because it (probably) wasn’t conscious doesn’t mean that it’s not bad. It suggests that Disney subconsciously and reflexively turns their female characters into the same dull and predictable flirty, glittery pin-ups without any thought even being required. (Ever notice how impossible it is to find any Mulan merchandise showing her dressed up for war?)

Put another way, for the folks in Disney marketing, the path of least resistance appears to be a very sexist path.

Except that this time, they’ve encountered a lot of resistance. A petition started by girl-power website A Mighty Girl has gathered 130,000 signers (and counting). The petition says:

The redesign of Merida in advance of her official induction to the Disney Princess collection does a tremendous disservice to the millions of children for whom Merida is an empowering role model who speaks to girls’ capacity to be change agents in the world rather than just trophies to be admired. Moreover, by making her skinnier, sexier and more mature in appearance, you are sending a message to girls that the original, realistic, teenage-appearing version of Merida is inferior; that for girls and women to have value — to be recognized as true princesses — they must conform to a narrow definition of beauty.

Disney seems to be taking note: As InsideTheMagic notes, the new Merida design has disappeared from the Disney Princess website, replaced by images of Merida as she appeared in the movie.

One really unusual thing about this is that Merida’s creator, “Brave” writer and co-director Brenda Chapman has gone public with her unhappiness about the makeover, calling it “a blatantly sexist marketing move based on money.”

I think it’s atrocious what they have done to Merida. When little girls say they like it because it’s more sparkly, that’s all fine and good but, subconsciously, they are soaking in the sexy ‘come hither’ look and the skinny aspect of the new version. It’s horrible! Merida was created to break that mold — to give young girls a better, stronger role model, a more attainable role model, something of substance, not just a pretty face that waits around for romance.

They have been handed an opportunity on a silver platter to give their consumers something of more substance and quality — THAT WILL STILL SELL — and they have a total disregard for it in the name of their narrow minded view of what will make money. I forget that Disney’s goal is to make money without concern for integrity. Silly me.

* * *

Alyssa writes:

To a certain extent, Disney’s attempts to democratize what it means to be a princess are admirable. You don’t actually have to be born into a royal title, or obtain one by marriage. […] You don’t have to be white, or European, or in the case of Ariel, the star of The Little Mermaid, necessarily based on land.

But two restrictions remain. You have to be young. You have to have a very particular body type and long, perfect hair. The edits to Merida reflect those priorities.[…]

If it’s important that girls of color and girls of different economic classes be able to recognize themselves and find aspirational stories in the Disney Princess line, why shouldn’t it also matter that girls with wild hair and variable body types see themselves there too?

Although I agree with Alyssa, it’s important to note that Merida’s body type, as seen in the movie, represents only the smallest of small departures from the Disney standard. Don’t get me wrong – I love the movie Brave, and I love the work Pixar did to present Merida as someone who delights in the things her body can do, rather than the way she looks.

But the range between Merida’s body and face type, and that of the typical Disney princess, is pretty darn small. The top of my wish list for Disney princesses – even higher than my wish for a Jewish princess, already! – is that Disney, or Pixar, add a fat character to the princess line.

More reading:

Seriously, Disney, I’m Trying to Take a Little Break Here– MUST YOU? Peggy Orenstein points out that Merida’s makeover is actually part of what seems to be an ongoing project to make all the Disney princess characters more vapid than their movie versions.

Disney’s makeover of its Brave princess is cowardly | Rhiannon Lucy Cosslett | Comment is free

The Problem with Merida’s Princess Makeover

One Response to “Over a hundred thousand sign petition against Disney’s Merida Makeover”

  1. Andi Rucci says:

    My Sons grew up going to Disney World often every year. They love it and still go as adults of 38 & 33! I love it just as much!! My Husband and I take our soon to be 6 years old Granddaughter to Disney World every spring. We stay in the park and go non stop loving every minute of it. I think Disney World is the creation for good clean fun that Mr. Disney dreamed of. We look forward to our trip all year. All of my Children and Grandchildren have tons of DVDs, books and toys of their favorite Disney characters. I buy my Granddaughter Princess gowns that her favorite Princesses wear. Those Princesses all look very attractive and “sexy”. I don’t think my Granddaughter notices the sexy part. She sees them as gorgeous special girls, Princesses from her stories. She knows they are just that fairy tail stories. Merida is a different type of Princess, just as Ariel is. We think they are beautiful as they are and should not be changed. I’m no big feminists trying to empower my Granddaughter. I’m happy to enjoy the Fairytails with her just as they are. I think jazzing Merida up is totally wrong, she is already a Princess as she is! Get a grip Disney and don’t use these characters as sex sells toys!!

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